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Watch the Trends
How to Track and Measure Your Local SEO Performance
If you’re investing time (and probably some money) into local SEO, you need to know whether it’s actually working. Otherwise...
Internal Linking Boosts Your SEO Strategy
How Internal Linking Boosts Your SEO Strategy
I’ve seen it time and time again—brands focus entirely on acquiring backlinks and publishing new blog posts, but completely overlook...
White Hat vs. Black Hat
White Hat vs. Black Hat Link Building: Know the Difference
If you’ve spent any time doing SEO, you’ve likely run into one of the trickiest parts of the job: earning authority from other websi...
Outreach Email
Outreach Email Templates for SEO Link Building
Cold emails have a reputation problem. And honestly, they earned it. If you’ve ever received a “Dear Webmaster” email that was cle...
Google-My-Business-Posts
GMB Posts: How to Use Them to Drive Local Traffic
Introduction If you’re relying on your Google Business Profile to work magic without giving it regular love, think again. I’ve s...
Local Keyword Research
Local Keyword Research: How to Target Nearby Customers
Ever noticed how some businesses magically appear right when you need them—like when you’re frantically searching “coffee shop...
Email Templates
Outreach Email Templates for SEO Link Building
Cold emails have a reputation problem. And honestly, they earned it. If you’ve ever received a “Dear Webmaster” email that was cle...
NAP Consistency
NAP Consistency: What It Is and Why It Matters
You wouldn’t trust a store that lists three different addresses on three different platforms, right? Neither does Google. I’ve seen ...
Backlinks
How I Get Backlinks from Authority Websites
Authority backlinks are the gold standard of SEO—but they don’t fall into your lap. I’ve spent years testing what works and what f...