Facebook Pixel & Meta Events: Conversion Tracking Essentials
If you’re running Meta ads (formerly Facebook Ads) and you’re not using the Pixel—you’re flying blind. You might get...
blog posts
YouTube Ads vs Other Video Platforms: What Works Best?
It’s Not Just About the View Count When someone asks me, “Should I run video ads on YouTube, or should I go with something like Inst...
How to Use UTM Parameters for Accurate Conversion Tracking
Let’s be real—without proper tracking, your campaigns might as well be magic tricks. You spend money. People click. Some convert. Bu...
How to Set Up a Successful YouTube Ad Campaign
It’s Not as Complicated as It Looks If you’re staring at the Google Ads dashboard like it’s an alien spaceship, trust me...
What Counts as a Conversion? Key Metrics You Need to Know
I’ve seen this question more times than I can count—“Is this a conversion?” And honestly, it’s a fair one. There’s a lot of ...
The Ultimate Guide to YouTube Video Ads for Beginners
Why YouTube Ads Deserve Your Attention I’ll say this right away: YouTube ads work. I’ve spent over nine years running campaigns that...
Google Analytics 4: How to Track Conversions Like a Pro
I’ll be honest—Google Analytics 4 didn’t win everyone over at launch. It’s different, a bit clunky at first, and far from intuit...
Top Analytics Tools to Track Conversions Effectively
If you’re running ads without tracking conversions, you’re basically throwing spaghetti at the wall—and hoping one strand pays the...
How to Set Up Conversion Tracking for Social Media & Ads
When I launch a paid campaign—whether on Meta, Google, or LinkedIn—I don’t just want reach or clicks. I want results I can measure...