What Is Schema Markup? A Beginner’s Guide to Structured Data
If the term “schema markup” makes your eyes glaze over, I get it. It sounds like a deep-tech concept reserved for developers or peop...
blog posts
How I Communicate SEO Audit Results to Clients
Introduction Most clients don’t speak “robots.txt.” That’s where I come in. Communicating SEO audit results isn’t just...
KPIs to Track in Your SEO Reporting Process
I’ll be blunt—if you’re reporting optimization results without KPIs, you’re not really reporting. You’re guessing. And...
Case Studies: Local SEO Success Stories and Strategies
Visibility matters—but only if your business actually shows up where it counts: in nearby search results, on the map, and in front of ...
How to Handle Local SEO During a Business Rebrand
Introduction Rebranding a business feels a lot like moving houses. You’re excited about the new space, but the logistics? Not so...
Monthly SEO Reports: What to Include and Why
Every month, I sit down with a fresh coffee, a dashboard full of data, and one clear mission: tell the story of what happened, why it ma...
Voice Search & Local SEO: How to Prepare
Asking your phone for the closest sushi place or the nearest car wash isn’t just convenient—it’s normal. Digital assistants like S...
Mobile Optimization for Local Search Success
Introduction Picture this: someone is walking down the street, phone in hand, searching for a “coffee shop near me.” They’re not r...
Local SEO for Multi-Location Businesses: What You Need to KnowLocal SEO for MultiLocal SEO for Multi-Location Businesses: What You Need to Know
Introduction When a business grows beyond a single ZIP code, SEO gets more… interesting. I’ve seen companies crush it locally—then...