Category: Pay-Per-Click (PPC) Advertising

Testing isn’t a nice-to-have in paid media—it’s how I turn decent ads into high-performing machines. Over the last nine years, I’ve built, tested, and scaled ad campaigns across Meta, Google, and beyond. And if there’s one thing that separates “meh” from…

Look, I’ve been running YouTube video ads for nearly a decade—and I’ve still made some boneheaded mistakes. The good news? You don’t have to repeat them. YouTube can be a goldmine for building awareness, capturing leads, and driving sales. But only…

You know the feeling. Someone watches your ad—maybe even clicks—but doesn’t buy. So, what now? Most brands just… move on. But here’s the thing: those “almost customers” aren’t gone. They’re just waiting for a better reason to act. That’s where retargeting…

If you’re anything like most eCommerce founders or marketing leads I work with, the budget conversation usually starts with, “So… how much should we be spending on YouTube ads?” And fair enough. You don’t want to overspend and bleed budget before…

Running YouTube ads for eCommerce can feel like shouting into the void—views rack up, maybe even some likes, but where are the sales? Where’s the ROI? I’ve been there. And over the years, I’ve learned this simple truth: performance doesn’t come…

Launching a YouTube ad without tracking it properly is like throwing a dart blindfolded. Sure, you might hit something… but it’s probably not the bullseye. I’ve worked with brands that were running video ads for months before they looked at their…

You’ve probably seen it: a YouTube ad that opens with someone saying, “Hi, I’m here to tell you about our amazing product…” and you click skip before the guy even blinks. Why? Because nothing in the first few seconds made you…

It Doesn’t Matter How Good Your Ad Is If No One Relevant Sees It I’ve seen this happen way too often—great creative, compelling offer, and a solid landing page… and then it tanks. Why? Because the ad was shown to the…

If you’re not tracking conversions in real time, you’re reacting too late. Digital campaigns move fast—budgets shift by the hour, not the week. Waiting for end-of-day reports or batch updates means you miss out on fast optimization opportunities, spend misfires, and…

Too Many Choices? Let’s Fix That If you’re staring at your Google Ads dashboard wondering, “What the heck is the difference between skippable, bumper, and in-feed?”—you’re not alone. Over the years, I’ve worked with clients who either picked the wrong ad…