Digital communications in people’s daily lives
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blog posts
How to Create a Social Media Strategy That Delivers Real Results
Start With a Strategy, Not a Guess Let’s be honest. Posting at random and hoping something goes viral isn’t a strategy—it’s stre...
Schema Markup for WordPress Sites: Tools and Plugins
Introduction Keywords are nice. Backlinks? Sure. But if search engines still don’t understand what your page is about, your content wo...
Event, Review, and Product Schema: Best Practices
Let’s be honest—search engines have come a long way, but they still need a hand understanding your content. That’s where structure...
How I Track Schema Performance in Search Console
Intro I’ve set up markup countless times. Then I wait. But if you’re not checking once it’s live, you’re missing the point. Stru...
Local Business Schema: What It Is and Why It Helps
If your company has a storefront, office, or brick-and-mortar presence—and you’re trying to get found online—there’s something y...
How to Add FAQ Schema for Featured Snippets
Want to give your content a better shot at showing up directly in Google’s search results? That’s where adding properly structured q...
Common Schema Markup Errors (And How to Fix Them)
We all love what structured data can do—those extra stars, FAQs, and product details that make your listings pop in search. But what h...
How To Use Google’s Structured Data Testing Tool
I’ve spent years ensuring websites speak search-engine language fluently. Even the cleanest markup can misbehave without proper checks...
The SEO Benefits of Schema Markup You Can’t Ignore
Intro (Short and Direct) Search engines are smart—but not psychic. That’s where Schema Markup comes in.I’ve seen it transform unde...