YouTube Video Ad Formats Explained: What You Need to Know
Too Many Choices? Let’s Fix That If you’re staring at your Google Ads dashboard wondering, “What the heck is the differenc...
blog posts
How to Optimize Campaigns Using Conversion Data
Clicks are easy. Conversions tell the real story. If you’re running paid media and only looking at impressions, CPCs, or CTRs, you...
Understanding Funnel Analytics: Where Are You Losing Leads?
You’ve got the traffic. You’ve got the offers. But leads still aren’t converting—and you’re not sure why. That’s where funne...
Skippable vs Non-Skippable YouTube Ads: Which Should You Use?
If you’ve ever run a YouTube ad campaign—or even watched a few dozen videos—you’ve probably encountered both types of ads: skipp...
How to Create High-Converting YouTube Video Ads
There’s a big difference between a YouTube ad that gets watched and one that gets results. I’ve seen plenty of beautifully edited, c...
Common Conversion Tracking Mistakes (and How to Fix Them)
You can have the best ad creative, perfect targeting, and a solid landing page—but if your conversion tracking is broken, none of it m...
Common Facebook & Instagram Ad Mistakes to Avoid
Running Facebook and Instagram ads sounds simple: set a budget, write some copy, upload a visual, and go live. But it’s also just as e...
How to Set Up Goal Tracking in Google Analytics
If you don’t know what success looks like, you can’t measure it. That’s why goal tracking in Google Analytics is essential—espec...
Measuring ROI with Conversion Analytics: A Step-by-Step Guide
Let’s be honest—tracking clicks is easy. Tracking revenue? Not so much. If you’re running paid campaigns and not measuring ROI wit...