How HTTPS and Security Affect Your SEO Performance
Whether you’re running a blog, an eCommerce store, or a service-based site, if you haven’t secured your domain—or if your HTTPS se...
blog posts
Structured vs. Unstructured Data: A Technical SEO Perspective
if you want better visibility in search, featured snippets, rich results, and more meaningful indexing, you can’t ignore the structure...
How to Build a Content Strategy Around Keyword Research
Keyword research isn’t just a list-building exercise. It’s the foundation of content strategy that drives real, measurable growth. I...
Diagnosing and Fixing Crawl Errors in 2025
Even in 2025, crawlability is one of the most overlooked aspects of technical SEO.It’s not glamorous. There’s no traffic spike the m...
Mobile Optimization in Technical SEO: Best Practices
A mobile-friendly layout is just the start. In technical SEO, mobile optimization means much more: Since Google switched to mobile-first...
How to Use Google Search Console for Technical SEO Fixes
I use it every single week—for audits, indexing fixes, crawl diagnostics, and performance monitoring.It’s where I go when a client s...
The Role of Robots.txt in Technical SEO
Robots.txt is one of the most overlooked but critical files on your site. It’s tiny. It’s technical. And when misconfigured,...
Core Web Vitals: How They Impact Search Rankings
Google isn’t just ranking pages based on content and backlinks anymore. It’s watching how users interact with your site—and how fr...
Sitemaps & SEO: Why They Still Matter
I get asked a lot:“Do I still need a sitemap for SEO in 2025?” Short answer—yes. Long answer—it’s one of the simplest things y...