5 Proven Techniques to Analyze Your Competitors and Market Trends
Let’s be honest: most businesses don’t fail because their product is bad. They fail because they ignored the competition or missed k...
blog posts
What Are KPIs? How to Define and Track Key Performance Indicators
Let’s be honest: KPIs are one of those terms everyone uses, but not everyone defines the same way. Some people think KPIs are just “...
Turn Research Into Revenue: Strategic Uses of Market & Competitor Data
When I first started helping businesses with strategy, one of the biggest shifts I noticed was how often decisions were made based on as...
Analytics & KPI Tracking: A Complete Guide for Growth-Focused Brands
Analytics without context is noise. KPI tracking without strategy is busywork. I’ve spent years helping brands turn scattered data int...
How I Build a Winning Strategy Using Market and Competitor Research
Building a marketing strategy without research is like building IKEA furniture without the manual. You might end up with a shelf—or yo...
Understanding Your Industry Through Market and Competitor Research: How I Do It and Why It Works
In my experience, businesses often soar or stumble based on a single factor: how well they grasp their market landscape. Over the past n...
Market & Competitor Research 101: How I Actually Do It (and What You Should Really Look For)
What You’ll Learn Let’s dive in (but not in a fluffy way). Step 1: Kill the “No Competition” Fantasy “I don’t have any real ...
The Ultimate Beginner’s Guide to Market and Competitor Analysis
What You’ll Learn (No Buzzwords, Just Straight Talk) Here’s what I’m covering in this guide: What Market and Competitor Analysis A...
What Is Market and Competitor Research? Everything You Need to Know
Falling behind competitors isn’t just frustrating—it’s a red flag.I’ve seen it happen. I’ve helped businesses dig themselves o...