Aligning Marketing Campaigns with Business Objectives: Here’s How
If your marketing campaign can’t explain how it supports the business, it’s not strategy—it’s decoration. I’ve worked with...
blog posts
Why Goal-Based Campaigns Outperform Traditional Marketing Efforts
If your campaigns still rely on a calendar, a content plan, and hope—you’re doing it the old way. Traditional marketing campaigns of...
The Step-by-Step Framework for Goal-Oriented Campaign Planning
Campaigns that work don’t start with cool ideas. They start with clear goals. If you’ve ever launched a campaign that felt promising...
Market Research vs. Competitor Analysis: What’s the Difference and Why Both Matter
I’ve worked with a lot of businesses over the years, and if there’s one thing that comes up almost every time, it’s this question:...
Avoid Costly Mistakes: Do This Before Launching Your Product
Every launch is a gamble—but that doesn’t mean you should go in blind. Over the years, I’ve worked with brands excited about what ...
How I Identify Gaps in the Market Using Competitor Analysis
I’ve spent the last nine years doing more than just browsing competitor websites and downloading their lead magnets. My job—and hone...
B2B Market and Competitor Research: Tactics That Actually Work
Let’s be real. B2B research isn’t the most glamorous part of marketing—but it’s definitely one of the most powerful. It’s how ...
How Startups Can Leverage Market Research to Find Their Niche
Let’s not sugarcoat it—building a startup is one of the boldest things you can do. But figuring out where you actually fit in the ma...