- Keyword Research & Match Type Strategy
- Campaign Structure Planning (Search, Display, Shopping, etc.)
- Ad Copywriting & Extensions
- Geo-targeting & Device Targeting
- Negative Keyword Setup
- Audience Targeting (Custom, Lookalike, Interest-Based)
- Campaign Objective Selection (Traffic, Leads, Sales)
- Creative Design (Image/Video Ads, Carousels)
- Pixel Integration for Tracking
- Ad Placement Optimization (Feed, Stories, Reels, etc.)
- Video Ad Scriptwriting & Production Guidance
- Skippable vs. Non-Skippable Ad Strategy
- Channel & Topic Targeting
- YouTube Ad Sequencing Setup
- In-stream & Bumper Ads Configuration
- Google Tag Manager Setup
- Event Tracking (Form Submissions, Clicks, Downloads)
- Conversion Goals in Google Analytics / GA4
- E-commerce Tracking Integration
- Reporting Dashboard Setup (Looker Studio, etc.)
- Variant Creation (Headline, Image, CTA)
- Split Testing Setup in Ad Platforms
- Performance Monitoring & Reporting
- Multivariate Testing (when needed)
- Winning Ad Scaling Strategy
- Pixel/Data Source Setup (Meta Pixel, GA4, etc.)
- Audience Segmentation (Site Visitors, Abandoned Carts)
- Dynamic Product Ads Setup (for E-commerce)
- Cross-Platform Retargeting
- Frequency Capping & Burnout Control
- ROAS & CPA-Based Budget Distribution
- Bid Strategy Setup (Manual, Enhanced CPC, Target ROAS)
- Platform Budget Balancing
- Time-of-Day & Day-of-Week Bid Adjustments
- Ongoing Budget Scaling Strategy