Amazon PPC Campaign Management
Sponsored Products (SP) Setup – Launch auto & manual campaigns to drive product visibility and conversions.
Sponsored Brands (SB) Campaign Creation – Design headline ads with custom creatives to promote brand and multiple products.
Sponsored Display (SD) Targeting – Retarget customers across Amazon and external websites to boost reach.
Campaign Segmentation Strategy – Organize campaigns by match types, product categories, and funnel stages for better control.
High-Intent Keyword Discovery – Identify keywords with strong commercial intent using tools like Helium 10, DataDive, or Amazon’s search terms.
Broad, Phrase & Exact Match Strategy – Build layered targeting to capture traffic across different buying stages.
Competitor Keyword Harvesting – Extract high-performing terms from competitor listings and ads.
Seasonal & Niche Keyword Lists – Prepare campaign-specific keyword sets for holidays, product launches, or trends.
Real-Time Bid Adjustments – Optimize bids based on keyword performance and conversion data.
ACoS Targeting Framework – Set ACoS (Advertising Cost of Sale) benchmarks based on profit margins and goals.
Dynamic Bid Strategy Testing – Experiment with fixed, down-only, and up/down bid types for best results.
Budget Allocation by Campaign Stage – Distribute spend across discovery, performance, and scaling campaigns.
Irrelevant Search Term Blocking – Regularly update negative keyword lists to stop wasted ad spend.
Search Term Report Analysis – Identify non-converting terms from auto/manual campaigns.
ASIN & Category Exclusions – Filter out unprofitable placements in Sponsored Display and auto campaigns.
Match-Type Specific Negatives – Apply negative exact or phrase match types strategically for precision control.
Weekly Performance Dashboards – Receive visual reports covering impressions, clicks, ACoS, ROAS, and more.
Custom KPIs by Goal – Track metrics like TACoS, CTR, CVR based on your sales strategy.
Anomaly Detection & Alerts – Get notified of unusual performance spikes or dips.
Actionable Recommendations – Weekly insights with clear next steps to improve campaign efficiency.
Ad Placement Comparison – See where and how often competitors appear in sponsored placements.
Keyword Overlap Audits – Identify which terms you’re competing on and where you’re missing opportunities.
Sponsored Brand Creative Analysis – Review design, copy, and targeting of competitors’ SB campaigns.
Tactical Positioning Suggestions – Offer insights to help outperform competitors in high-intent keyword auctions.