Category: Search Engine Optimization (SEO)

Even great content can underperform if your technical foundation is off. And most of the time, it’s not because of a complex algorithm shift—it’s the simple stuff: broken links, duplicate tags, slow pages, or blocked files. Let me walk you through…

Whether you’re running a blog, an eCommerce store, or a service-based site, if you haven’t secured your domain—or if your HTTPS setup is flawed—you’re leaving rankings and conversions on the table. Let me walk you through how I approach HTTPS and…

if you want better visibility in search, featured snippets, rich results, and more meaningful indexing, you can’t ignore the structured side of your content. Structured data isn’t a content strategy—it’s a technical signal. And in 2025, it’s one of the most…

Keyword research isn’t just a list-building exercise. It’s the foundation of content strategy that drives real, measurable growth. If you’ve ever wondered why some websites publish 50 blog posts and still barely rank—while others create fewer but dominate the SERPs—it usually…

Even in 2025, crawlability is one of the most overlooked aspects of technical SEO.It’s not glamorous. There’s no traffic spike the moment you fix one. But when your pages aren’t being crawled—or worse, being crawled inefficiently—everything else in your SEO strategy…

A mobile-friendly layout is just the start. In technical SEO, mobile optimization means much more: Since Google switched to mobile-first indexing, your mobile version is now your default version.That means if your mobile experience is broken, your search performance is too….

I use it every single week—for audits, indexing fixes, crawl diagnostics, and performance monitoring.It’s where I go when a client says: Let me walk you through how I use Search Console to spot technical SEO issues—and how I actually fix them….

Robots.txt is one of the most overlooked but critical files on your site. It’s tiny. It’s technical. And when misconfigured, it can block your best content from ever showing up in search. I’ve seen good sites vanish from Google because of…

Google isn’t just ranking pages based on content and backlinks anymore. It’s watching how users interact with your site—and how frustrating that experience might be. Core Web Vitals are Google’s way of measuring real-world performance. And in 2025, they’re not optional….

I get asked a lot:“Do I still need a sitemap for SEO in 2025?” Short answer—yes. Long answer—it’s one of the simplest things you can set up that still pays off. There’s this myth going around that if your site is…