Category: Search Engine Optimization (SEO)

I’ve said it before, and I’ll say it again: if your website isn’t performing, chances are it’s trying to tell you something—and no, it’s not whispering sweet nothings. It’s probably screaming, “Help! Something’s off!” Let’s talk about what that “something” usually…

Let me say it upfront—duplicate listings on Google My Business (now officially called Google Business Profile, but we’ll call it GMB for short) can mess up your local SEO faster than you can say “NAP inconsistency.” I’ve worked with clients who…

If you’ve ever wondered why your competitor’s business keeps showing up in local search—even though yours has better reviews, a cleaner website, and more services—the answer might be hiding in something simple: citations. Let me say this upfront: citations won’t make…

When someone grabs their phone and searches for “pizza near me” or “best plumber close by,” they’re not looking for theory—they want solutions. Fast. As a technical SEO specialist, I work with business owners to make sure their websites show up…

Let’s face it—local SEO isn’t just about keywords and map pins anymore. Once you’ve done the basics (like optimizing your Google Business Profile), schema markup is how you give search engines the “aha!” moment about your business. In this guide, I’m…

If you’re investing time (and probably some money) into local SEO, you need to know whether it’s actually working. Otherwise, you’re just tossing tactics into the void and hoping something sticks. I don’t like guessing. I like data. And when it…

I’ve seen it time and time again—brands focus entirely on acquiring backlinks and publishing new blog posts, but completely overlook the power of how their own pages talk to each other. You know, the kind of behind-the-scenes structure that actually helps…

If you’ve spent any time doing SEO, you’ve likely run into one of the trickiest parts of the job: earning authority from other websites. The art of getting those mentions—that magical nod from one site to another—is where things often go…

Cold emails have a reputation problem. And honestly, they earned it. If you’ve ever received a “Dear Webmaster” email that was clearly copy-pasted from a template older than Facebook, you know what I mean. But email outreach isn’t dead. It’s just…

Introduction If you’re relying on your Google Business Profile to work magic without giving it regular love, think again. I’ve seen too many local businesses slap on their NAP details and call it a day. The truth is, if you’re not…