Let’s face it: SEO diagnostics don’t get people jumping out of their chairs. But they should—because when done right, a technical deep dive can transform a website from underperforming to outperforming. Over the years, I’ve completed dozens of these detailed reviews…
Using SEO Audits to Fuel Your Content Strategy
I’ve seen this too often: teams publish articles, landing pages, and guides with all the best intentions—but zero performance. Everything looks great. The formatting is clean, the writing is sharp, the headline is catchy… but traffic flatlines. Why? Because strategy came…
How Often Should You Run an SEO Audit?
Introduction Let’s be honest: SEO audits aren’t exactly the highlight of anyone’s week. But they’re necessary—like flossing for your website. Skip them too long, and things start to stink. In my experience, the frequency of SEO audits depends less on a…
SEO Audit Templates: Build a Repeatable Process
If you’re manually recreating the same SEO checks every time you assess a website, stop right there. You’re doing extra work, wasting time, and probably missing out on consistency—which matters more than most people realize. After years of working with clients,…
Types of Schema Markup and When to Use Them
I’ll be honest—when I first learned about schema, it didn’t sound exciting. It felt like extra code that made search engines happy, but didn’t really move the needle. I was wrong. Structured data, when implemented correctly, becomes your invisible sales assistant….
Common SEO Audit Mistakes and How to Fix Them
Quick Intro – Let’s Set the Scene I’ve run more SEO audits than I can count—some with minor issues, others that made me want to hide under my desk. While no site is perfect, most audit problems come from the same…
How to Add Schema Markup to Your Website (Without Coding)
If you’ve ever stared at Google’s search results and wondered how some pages show off fancy extras like star ratings, product info, or even embedded FAQs—surprise! That’s the work of structured data, also known as schema. Now, I know what you’re…
What Is Schema Markup? A Beginner’s Guide to Structured Data
If the term “schema markup” makes your eyes glaze over, I get it. It sounds like a deep-tech concept reserved for developers or people who willingly read XML documentation for fun. But here’s the deal: understanding how to help search engines…
How I Communicate SEO Audit Results to Clients
Introduction Most clients don’t speak “robots.txt.” That’s where I come in. Communicating SEO audit results isn’t just about sending a fancy PDF. It’s about making complex data digestible, linking performance to business outcomes, and giving your client the confidence to take…
KPIs to Track in Your SEO Reporting Process
I’ll be blunt—if you’re reporting optimization results without KPIs, you’re not really reporting. You’re guessing. And guessing doesn’t get buy-in from clients or the C-suite. Metrics are how I validate what’s working, what’s underperforming, and where to dig deeper. Whether it’s…