Let’s be honest: most businesses don’t fail because their product is bad. They fail because they ignored the competition or missed key shifts in the market. I’ve seen it happen more than once—and not just with startups. Even established companies lose…
What Are KPIs? How to Define and Track Key Performance Indicators
Let’s be honest: KPIs are one of those terms everyone uses, but not everyone defines the same way. Some people think KPIs are just “important metrics.” Others treat them like a wish list that lives in a quarterly report and never…
Turn Research Into Revenue: Strategic Uses of Market & Competitor Data
When I first started helping businesses with strategy, one of the biggest shifts I noticed was how often decisions were made based on assumptions. Not facts. Not proof. Just hunches and hope. That’s a dangerous way to run a business. Here’s…
Analytics & KPI Tracking: A Complete Guide for Growth-Focused Brands
Analytics without context is noise. KPI tracking without strategy is busywork. I’ve spent years helping brands turn scattered data into a focused engine for growth—and I’ve learned that clear tracking can either guide success or mask failure. This guide walks you…
How I Build a Winning Strategy Using Market and Competitor Research
Building a marketing strategy without research is like building IKEA furniture without the manual. You might end up with a shelf—or you might be sitting on what’s supposed to be a table. I’ve worked with brands for nearly a decade, and…
Understanding Your Industry Through Market and Competitor Research: How I Do It and Why It Works
In my experience, businesses often soar or stumble based on a single factor: how well they grasp their market landscape. Over the past nine years, I’ve honed a research-driven approach that helps businesses make informed decisions. Let’s delve into how I…
Market & Competitor Research 101: How I Actually Do It (and What You Should Really Look For)
What You’ll Learn Let’s dive in (but not in a fluffy way). Step 1: Kill the “No Competition” Fantasy “I don’t have any real competitors.” If I had a coin for every time I heard that, I’d build a vending machine…
The Ultimate Beginner’s Guide to Market and Competitor Analysis
What You’ll Learn (No Buzzwords, Just Straight Talk) Here’s what I’m covering in this guide: What Market and Competitor Analysis Actually Is Let me put it plainly: market analysis is how I understand what’s going on around me—trends, customer behavior, industry…
What Is Market and Competitor Research? Everything You Need to Know
Falling behind competitors isn’t just frustrating—it’s a red flag.I’ve seen it happen. I’ve helped businesses dig themselves out of that hole. And believe me, most of them weren’t short on ideas or effort. What they lacked was clarity—real, grounded insight into…