Category: Digital Marketing Strategy

There’s a huge difference between knowing what a customer persona is… and knowing how to actually build one that works. That’s where examples help. I’ve spent years developing personas for both B2B and B2C clients—across industries ranging from SaaS to skincare….

Marketing without a funnel is like going on a road trip with no map, no GPS, and no snacks. It’s not just inefficient—it’s exhausting. If you’re running paid ads, posting content, or launching offers but not seeing conversions, chances are your…

Marketing without a funnel is like going on a road trip with no map, no GPS, and no snacks. It’s not just inefficient—it’s exhausting. If you’re running paid ads, posting content, or launching offers but not seeing conversions, chances are your…

I know—after spending hours crafting them, it’s tempting to treat those detailed profiles like permanent truths. But here’s the reality: people change. Markets shift. Tech evolves. And if your customer personas stay frozen in time, your marketing will start to miss…

When marketers tell me their conversion rates are slipping, I usually ask one question: “Are you still using the same customer personas you created three years ago?” Nine times out of ten, the answer is yes. And that’s the problem. Accurate…

Let’s talk funnels. Not the kitchen kind—the kind that quietly drives the success of high-performing marketing campaigns. If you’re throwing content at the wall and hoping it sticks, there’s a good chance your funnel is broken… or missing altogether. An effective…

Let’s clear one thing up right away—when I say TOFU, I’m not talking about the stuff you toss in your stir-fry. I’m talking about the top of your marketing funnel. The same goes for MOFU and BOFU—middle and bottom. These aren’t…

If your marketing ROI feels unpredictable—or worse, consistently underwhelming—your campaigns probably have a planning problem, not a budget problem. Over the years, I’ve seen high-spend campaigns fail and lean-budget campaigns outperform. The difference wasn’t creative or timing. It was clarity. The…

If your campaign goals are set in a vacuum—based on instinct, assumptions, or “what we did last year”—you’re leaving performance on the table. The most effective campaigns I’ve built all have one thing in common: their goals were rooted in customer…

If your campaign ends and you’re not sure whether it worked—you’ve got a tracking problem, not a strategy problem. Goal-driven campaigns are built to do one thing: achieve a specific result. But setting the right goal is only half the job….