Category: Digital Marketing Strategy

Marketing consultation and marketing audits are often used interchangeably—but they’re not the same thing. I’ve seen businesses try to skip one and double down on the other, only to find themselves stuck in strategy meetings with no clear diagnosis, or buried…

You wouldn’t run a business without checking your financials. So why do so many businesses run marketing without ever auditing it? A marketing audit helps you stop running blind. Over the last 9+ years, I’ve helped businesses uncover performance leaks, tighten…

Let’s be honest—omnichannel used to be a buzzword. Now? It’s non-negotiable. In 2025, customers don’t think in terms of “channels.” They just expect your brand to know them, understand them, and not send three different welcome emails within ten minutes. If…

I’ve worked with brands that checked all the boxes—multiple channels, automation tools, weekly content calendars—but still couldn’t get consistent results. The problem? Everything looked good in isolation, but nothing worked together. That’s why I rely on omnichannel strategy mapping. It’s not…

Creating great content is one thing. Creating content that lands exactly where your prospect is mentally—that’s where real conversions happen. If your funnel content doesn’t match buyer intent, you’ll either overwhelm, underdeliver, or worse—lose the lead entirely. After years of helping…

You’ve heard it a hundred times: “Create content for every stage of the funnel.” But here’s what most advice leaves out—what does that actually look like? Knowing what type of content belongs at each stage is what separates a scattered content…

Attracting leads is great. Closing deals is better. But the real magic? That happens when your funnel doesn’t just have three stages—it has one seamless journey that moves the right people from TOFU (Top of Funnel) to BOFU (Bottom of Funnel)…

You’ve done the work. You attracted the right audience at the top of the funnel (TOFU). You nurtured their interest and built trust in the middle (MOFU). Now you’re here—the Bottom of the Funnel (BOFU)—where decisions are made and deals are…

At the top of your funnel, it’s all about visibility—grabbing attention and making a solid first impression. But once you’ve done that, the real work begins. Welcome to MOFU, or Middle of Funnel—the often-overlooked, highly misunderstood phase that separates casual browsers…

Let’s talk about first impressions. In marketing, that’s your Top of Funnel (TOFU). This is where people are just discovering your brand, probably for the first time. They’re not ready to buy. They might not even know what their exact problem…