Marketing Consultation vs. Marketing Audit: Key Differences Explained
Marketing consultation and marketing audits are often used interchangeably—but they’re not the same thing. I’ve seen businesses tr...
blog posts
What Is a Marketing Audit? Why Every Business Needs One
You wouldn’t run a business without checking your financials. So why do so many businesses run marketing without ever auditing it? A m...
The Difference Between Content Planning, Scheduling & Publishing
If you’ve ever stared at a blank calendar, muttered “I’ll post something tomorrow,” and then didn’t — yo...
How to Build a Winning Omnichannel Strategy in 2025
Let’s be honest—omnichannel used to be a buzzword. Now? It’s non-negotiable. In 2025, customers don’t think in terms of “chann...
What Is Omnichannel Strategy Mapping? A Complete Guide
I’ve worked with brands that checked all the boxes—multiple channels, automation tools, weekly content calendars—but still couldn...
How to Align Funnel Content with Buyer Intent
Creating great content is one thing. Creating content that lands exactly where your prospect is mentally—that’s where real conversio...
Funnel Content Examples for TOFU, MOFU, and BOFU Stages
You’ve heard it a hundred times: “Create content for every stage of the funnel.” But here’s what most advice leaves out—what d...
How to Build a Seamless Funnel Journey from TOFU to BOFU
Attracting leads is great. Closing deals is better. But the real magic? That happens when your funnel doesn’t just have three stages...
Bottom of Funnel (BOFU): How to Drive Conversions and Close Deals
You’ve done the work. You attracted the right audience at the top of the funnel (TOFU). You nurtured their interest and built trust in...