Aligning KPIs with Business Goals: Best Practices for Strategy Mapping
One of the most common issues I see with KPI tracking? Teams are measuring things—but they’re not measuring the right things. The KP...
blog posts
What Is Goal-Based Campaign Planning? A Complete Guide for 2025
Success in marketing isn’t built on guesswork. It’s built on clarity. Clarity about who you’re targeting, what you want to achieve...
How to Plan Marketing Campaigns Based on Business Goals
Most campaigns fail not because they’re poorly designed, but because they’re poorly aligned. If your campaign looks great but doesnâ...
Top Mistakes to Avoid in Goal-Based Campaign Planning
Goal-based marketing campaigns sound straightforward—set a goal, build the strategy, launch, and track. But in practice, I’ve seen p...
How to Structure a Campaign Brief Around Marketing Goals
Most campaign briefs are too long, too vague, or too focused on creative direction without answering the most important question:“What...
Goal-Based Campaign Planning for B2B vs. B2C: Key Differences
Whether you’re targeting a CFO at a mid-market SaaS company or a parent buying skincare on Instagram, one thing stays true: your c...
Funnel Metrics That Matter: How to Measure Each Stage Effectively
A well-built marketing funnel can attract, nurture, and convert your ideal customers—but only if you know what’s working (and what i...
From Data to Action: Using Competitor Research to Drive Growth
Growth doesn’t just happen. It’s not some happy accident. It’s the result of sharp observation, solid planning, and strategic acti...
Using Data to Fuel Your Omnichannel Marketing Strategy
Omnichannel marketing without data is just guesswork in a nice-looking dashboard. You can build the perfect customer journey map, align ...