ASO (App Store Optimization)
Researching high-ranking and relevant keywords
Optimizing app titles, subtitles, and descriptions
Backend keyword optimization (for iOS)
Updating metadata based on ranking trends
Analyzing top competitor apps in your niche
Identifying gaps and opportunities in keyword usage
Comparing visuals, reviews, and positioning
Strategic insights to outperform similar apps
Running experiments on app icons and feature graphics
Testing different screenshot sets and messaging styles
Analyzing which assets drive more downloads
Iterative improvement based on test results
Translating metadata, titles, and screenshots
Adapting visuals and content for cultural relevance
Targeting country-specific keywords
Expanding reach in international markets
Encouraging positive reviews within the app
Responding to user feedback to build trust
Managing negative reviews and improving perception
Timing in-app review prompts for higher response rates
Promoting events and new features through in-app events
Leveraging Apple & Google promotional tools
Featuring seasonal content or offers
Tracking event performance and impact on visibility